The First Step to Marketing Your Book

One of the most frequent questions I receive from new authors is: “How do I market my book?”

Sadly,  the question is usually asked two or three years later than it ought to be. The time to begin marketing your book is at least a year (ideally two or three years) before it’s published.

The first step in marketing your book is creating a personal website or blog. As an author, your website is the front door to your platform. It’s the place where readers can find you and the things you write. Email lists, social media and other ways to connect with readers are nice, but creating a professional-looking website and posting on it regularly are the first steps to building an audience that will buy your books. I learned the importance of having and regularly posting on a website by accident.

In 2009, (three years before my first book was published) I began a Google blog. I shared stories about the people I prayed with who were being healed. The first year of blogging, traffic to my website was pretty dismal. With the help of Google’s search engine, the site had about 10 visits a day. Nothing to brag about, but the readers who did manage to find me became dedicated followers. This was around the time when Facebook was becoming popular.

In 2010, I began intentionally building a group of friends on Facebook who were interested in healing. I continued sharing stories from my blog with them. By the end of 2010, the blog was seeing around 100 visits a day. For the next two years, I continued building the audience and sharing articles from my blog on Facebook. By the end of 2012, when my first book was ready to launch, the website was seeing around 450 visitors a day.

Having that kind of traffic to my website provided an audience of readers who were primed for a book launch. I published my first book at the end of 2012 and it sold well, considering that it was my first book and I was a relatively unknown author. I made more than $25,000 in royalties from the book the first year it was published. All of that due to a blog that I posted on every week.

Here’s where dedication and a little hard work pay off. It’s one thing to set up a free website. It’s another thing to post 300 articles on it over the course of a few years. It takes that long for search engines to aggregate your stories and send readers to your website. Building a platform isn’t rocket science. But it does take time and it requires persistence.

In 2014, I upgraded my platform. I migrated my blog to a self-hosted WordPress website and continued posting and sharing on Facebook. I added a podcast, which increased traffic by 30%. Today the website sees around 1000 visits a day. I self-publish through Amazon’s Kindle and Create Space and my books sell well enough for me to write full-time.

There are many components that make up a successful marketing campaign, but for an author, none are more important than having a personal website, where readers can check out your work, get to know you and fall in love with your stories.

If you need advice on creating a website, check out this article.

20 Tips on Writing and Self-Editing

By Praying Medic

If you happen to be a blogger or a published author, and especially if you have aspirations of writing your first book, I have a message just for you. I’ve come up with a list of 20 things you might want to consider as you write your next viral blog post or best-seller.

Editing is a touchy subject. There are differences of opinion on how to best convey ideas in writing. There are for example, some obvious style differences between how a writer in London and one in New York would write the same story. But there are concepts that most authors and editors agree upon. Here are a few that I’ve found to be helpful:

1) As much as possible, try to write in clear, concise chunks of thought. In general, it’s best to write the shortest sentences possible. Try to avoid writing long, run-on sentences. If you carefully analyze most long sentences, you can usually re-write them as a couple of shorter sentences that convey the same idea more clearly.

2) Keep related sentences together in the same paragraph and keep paragraphs as short as possible. When transitioning to a new subject or thought, begin a new paragraph.

3) Read through your draft periodically and re-organize paragraphs as needed to make the flow of thought as smooth as possible. Don’t be afraid to do some large-scale reorganizing and re-writing if it’s called for.

4) Learn the proper use of commas. It’s a simple, little mark, but its improper use can drive people crazy. Go here if you need help.

5) Learn two spell better. Spell-chick can be a useful tool, but it isn’t food-proof and it will mist some obviously misspelled worlds. If you want to be a successful writer, strive to improve your spelling. (The first sentence above passed spell-check with flying colors. I counted five misspelled words. How many did you catch?)

6) Learn to write with proper grammar. As dangerous as it is to rely on spell-check for spelling errors, it’s even more dangerous to rely on it to check your grammar. Your reputation and credibility as a writer will largely depend upon your spelling skills and your use of grammar. In particular, learn the proper use of its and it’s; the proper use of your, and you’re; and the proper use of their, they’re and there.

7) Minimize the use of boldingunderlining for emphasis. Their unnecessary use makes your writing harder to read. There are fewer things that require emphasis than we want to admit. When emphasis is needed, consider using italics, but don’t over-do it.

8) Try to use sub-headings when introducing a new section within a chapter or blog post. Keep them relevant. Good sub-headings help readers follow where you’re going. If a chapter or blog post is short, or if it only focuses on one subject, you may not need them.

I-shot_the_serif9) Always use a serif font in a book’s text body. (Examples of serif fonts are Times New Roman and Garamond.) It’s probably the best option for your blog as well. Serif fonts have a little line at the end of the letter. They’re much easier to read than non-serif fonts, such as Arial. (We use Garamond in all our books.)

10) Always use the same font size within the body of a book or blog post. Changing font sizes tends to annoy readers, and causes display problems with e-books. Find a font size that works well and stick with it. (Twelve-point Garamond or Times is a good option, if you’re not sure.) The exceptions to this rule are chapter headings and sub-headings. For chapter headings, I use the same font that we use for the body of the book, but a size that is two or three points larger. For sub-headings, I use the bold version of the same font used for the text.

11) When placing a quote within a sentence, it’s generally safest to use a comma immediately before the quote. The comma will usually follow a word like “said” or “replied.”
Example: Jack said, “I’ve never seen anything like this before.”

12) The punctuation for a quote nearly always goes inside the ending quotation mark.

13) When using quotes, always use double quotes. The exception is when a quote appears inside another quote. In this case, the outer quote gets double quotes, while the inner one gets single quotes. If there are multiple quotes within other quotes, the use of single and double quotes alternates.
Example: The author’s final argument was less convincing: “When Brown writes of ‘interpreting the matter through a “secular” lens,’ he opens himself to the same criticism he made earlier in his own paper.”

14) Many writers struggle with the proper use of semi-colons, hyphens, dashes, and em dashes. I had trouble with them while writing my first 2 books, but I’ve gotten better with practice. I now rely heavily on the em dash, ( — ) which is a very long dash that has a lot of flexibility in how it can be used. It can replace semi-colons and even parenthesis in some cases. It’s my go-to punctuation for long sentences that contain several clauses. (If you use a PC, you can create an em dash by holding down the alt key while typing 0151 on the numeric keypad.) I use this guide for punctuation when I need help. The tabs along the top of the page provide quick access to the use of all forms of punctuation.

15) Titles of books, magazines, movies, etc. are best written in title case, which capitalizes all the words except the shortest ones (such as in, the, of, ect.). A title is usually italicized, and the use of bolding or underlining isn’t necessary. When in doubt, you can check the capitalization of a title here.

16) When introducing a new subject that readers may not be familiar with, it’s a good practice to italicize the first mention of it and explain what the term means, but it’s not necessary to italicize it afterward.

17) It’s a good practice to standardize Bible references. How you do that is a matter of preference, but it’s a good idea to choose a method you like and use it consistently. Some people use standard abbreviations, while others write out the entire book name. Here’s an article that has plenty of tips on this and related topics.

18) The most overused punctuation mark is the exclamation mark! I think of it as literary hot sauce!! A little can be good, but it’s easy to over-do it!!!

19) While it’s tempting to use Capitalization Tricks to draw attention to Certain Words, it’s best to avoid getting drawn into this Trend. Learn the standard rules for capitalization and stick to them. I picked up a few bad writing habits from bloggers that I followed and had to painfully unlearn them when I began writing books.

20) Lastly, resist the urge to use ALL CAPS to draw attention to certain words. It looks unprofessional and the main message it conveys is that you’re an inexperienced writer. Write well and you won’t need to employ such tactics. Strong writing speaks for itself.

Writing a Book – Where to Begin

Our advice to anyone who wants to get started with writing a book is to begin by starting a blog. If you’re new to writing, the early stages of getting your material written can be a frustrating process. Much of the frustration is over the struggle with developing a habit of writing regularly. Blogging is one way you can make the process a lot less painful. If you can get yourself in the habit of posting regular messages on a blog for a year or two, you accomplish several important things:

First — Blogging will get you in the habit of writing regularly, which in itself is a major victory. Most people who want to write books never write them because they never develop a regular habit of writing. Blogging can give you the motivation you need to write regularly.

Second — Blogging puts your writing in front of an audience that can give you feedback. All writers need to hone their writing skills. A great way to work your way through the process of becoming a better writer is to let readers tell you what they like and don’t like about your material. If you respond to criticism by changing (and improving) your writing style, you will become a better writer.

Third — when you post messages on a blog you’re creating an audience of readers who will likely buy your book once it is written. You do the writing and let search engines bring interested people to your blog. After you’ve written a certain number of messages, you may find that they can easily be converted to the chapters of your first book.

For those of you who need help starting a blog, we’ve written a comprehensive article explaining step-by-step how to get started. Click this link for that message:

 

Step-by-Step Advice on Starting a Blog

When we start out to create a blog we should ask a few questions. The answers will point us to the blogging tools we’ll need. The first question might be, “Why do I want to create a blog?”

Is it for business, school, ministry, or as a hobby?

What types of things do I want to have on my blog?

Will I post written messages, videos or photos?

What type of audience do I hope to reach?

Will the blog be for friends, family, church, community, or the world?

And lastly:

How much time do I have available to keeping my blog going?

This last question is an important one that’s easy to overlook. Blogging takes time and if you have a popular blog, it can take a lot of time. Ask yourself how much time you have to devote to maintaining your blog.

Spend some time thinking about these questions and develop an idea of what your blog will be about, what it will look like and how much time it will take to maintain it.

Getting Started
Most bloggers begin by using a template provided by a free blog service. The two most popular services are WordPress and Google’s Blogger. There are other services available but most bloggers use one of these two. (My friend Seneca Shcurbon wrote a great article that covers some of the other options.)

Both services have full-featured blogging platforms and they update their services often. Which service you choose is a matter of preference. Since I already had a gmail account when I started blogging, I started with Google’s Blogger and it worked well for me. I have several friends who have used WordPress and they’re happy with that service. (I’ve used both and I personally found Blogger easier to use than WordPress.)

Blogging is made available as a free service, because blog providers make money through advertising. If you choose to advertise on your blog you could create a source of income by having people visit your blog. You allow the blog service to post ads on your blog and they pay you for using your blog space. Carefully consider whether or not advertising is for you.

Advertising
While some bloggers are able to create revenue from their blogs by advertising, not everyone can and not everyone should. Advertisers look for certain things in a blog before allowing their ads to be posted. Before you’re approved to post their ads, most agencies scan your content to see if it fits their criteria. If your blog passes muster, you’ll be allowed to post their ads. If not, you’ll be declined. If you’re not able to advertise, don’t despair. Blogs with a lot of ads take longer to load and that can be annoying to some readers. Heavy use of advertising may actually keep people away from your blog.

Free or Paid?
Although I started out using a free blogging service, I now use a paid WordPress website that I host through Bluehost. I felt like my needs had outgrown Google’s Blogger so I moved up to the next level. The upside to a hosted blog is that you have nearly unlimited freedom when it comes to design. The downside is that you have to pay for hosting. Managing a self-hosted website is a lot more work than managing a free blog. Although you begin with a template, you have to make it look the way you want and that requires some work. for a discussion on the pros and cons of free versus paid WordPress websites, check out this article.

After you decide which blogging service to use, the next step is to choose a name and address for your blog. Spend a little time thinking about the name of your blog. Consider names that your readers will identify with. Also consider that your blog’s name can be used by other bloggers. If you want a unique name, be sure to do a search to see whether or not someone is using the name you’ve chosen.

Once you have a name for your blog, you’ll need to create a web address for it. Although blog names can be duplicated, blog addresses are unique. If you go with a free blogging service, they’ll recommend available addresses that can be used at no  charge. You may want to experiment a little and try different possibilities. You’ll need to find an address that isn’t already in use.

As long as the blog address ends with the name of your blog service (i.e ‘blogspot.com’ or ‘wordpress.com’) the address should be free. If you choose an address without the blog service ending, you’ll have to register it with a service like GodaddyBluehost or Hostgator. You’ll pay a small fee to register the domain name, which reserves it for your use.

Templates
The next step is choosing a template for your blog. A template is a standard set of instructions written in programming language that gives a blog a particular look. Blogging services like WordPress and Google make a variety of templates available. There are also graphic designers who create free templates for use with WordPress and Google blogs.

There are many aesthetic differences between blog templates, but only a few of them are functional.  The functional differences between templates has to do with the number of columns and how they are laid out.  Some templates have two columns while others have three.

Most templates include a main column for posts and one or two sidebars for add-on modules known as “widgets.” Blog content (the text you are now reading) appears in the main column. If you allow readers to leave comments, they’ll usually appear under the post in the main column.

Sidebars provide space for widgets, which are things you add to your blog. Examples are: images, videos, podcasts, weather forecasts, links to older stories, favorite posts, links to other blogs, social networking links, a Paypal donate button, statistics for your blog, disclaimers, legal information, contact information, advertisements, etc.

A two-column template has one wide column for posts and one narrow column as a sidebar. A three column template has one main column and two  sidebars. (Note that this blog has one main column and two sidebars; one on the left and one on the right.)

Nearly everything in a blog template can be modified to some degree, but it’s always been hard to change a three column template to a two column or vice-versa. Recently however, templates have become available that allow you switch not only from a two to three column layout, but you can move the sidebars as well. My blog template has a lot of flexibility. I can choose between several layouts that have two or three columns and I can create individual pages with a completely different layout from the home page. My template is one that I bought. Most free templates are still limited in layout options.

The template you choose will depend on which layout fits your particular needs. If your blog only requires a single, wide column for images or text, and maybe a few widgets,  a two-column layout will probably work. If your blog will have a lot of add-on components that go in a sidebar, a three column layout may be better for you.

Don’t let the template become an obstacle to getting started. If you aren’t excited with the look of a particular template, rest assured knowing that you can tweak it to make it look better or find another one at a later date. If you begin with a two-column template and find that you need more room for widgets, you can always switch to a three-column template.

Dimensions
The dimensions of websites are commonly referred to in pixels. A pixel is a small unit of measurement that describes the height or width of something formatted for the internet.

The main column of a blog is usually between 350 and 500 pixels wide. Sidebars are typically 150 – 250 pixels wide.

For years, the standard width for blog templates was 750 pixels wide.  A two-column template might have a main column 450 pixels wide and a sidebar that is 200 pixels wide. The combined width would be 650 pixels in a layout that allows for 750 pixels total width. The remainder of the space (100 pixels) is used for padding between columns and edges.

Mostly due to the fact that the average computer monitor has grown considerable wider, templates are now available in wider widths. The template I use for this website is 1140 pixels wide. That’s a lot of real estate for my stuff.

Color Schemes
Color schemes are created by graphic designers to give blogs a certain look and feel. There’s a reason why most of us aren’t graphic designers – they have talents we don’t have. Designers are paid to create nice looking websites. Most of the fonts and colors of a blog can be modified, but it’s a risky proposition. If you make too many changes, you’ll end up with a ghastly looking blog. Be cautious when making changes to the standard fonts and colors of a template.

Images
You can display images on your blog by simply adding them to the post in the post editor page. There is button that allows you to add images from your computer or from the internet via HTML code. You’ll be given choices about whether to display the image at it’s full size or a smaller size. There are options  to display the image to the left, right or centered in the main column and you can choose to add tags or descriptions to images.

Tabs & Pages
A recent addition to blogging is a feature known as ‘tabbed’ pages. For years, bloggers were limited to their main page as the only place to put their stuff. But a few years ago, blogging services began offering tabs to multiple pages. Now you can have different pages for different things. Want to have a page for instruction and a separate page for photos? No problem. Just add another tab. A major reason why I switched to a WordPress hosted website was because I wanted to have the ability to add tabs for different pages and my old Google blog made it difficult. My WordPress theme makes it easy to add tabs at the top of the page and even allows for drop-down menus. I can have each page formatted to look virtually any way I choose.

Frequency
Some bloggers post daily, others post weekly and some only a few times a year. How often you post is up to you. I usually post about every two or  three days, which gives my readers a break between posts, so they can do other things and not miss out on what’s happening. I take advantage of my blog’s scheduling feature, which allows me to create posts and schedule them to be published at a future date.

I often set up a group of posts to publish two or three weeks in advance, with three days between posts. This allows me to have a life aside from being a blogger. When something comes up that I want to post immediately, I create the post and publish it, then reschedule the posts I have waiting to publish.

Getting Social
If your blog is intended to reach a wide audience, you’ll want to connect it to social networks. There are add-ons you can use to connect a blog to Twitter, Facebook, and other social networks. My posts are set up to be tweeted automatically when they publish. I use Networked Blogs to publish them to my Facebook page automatically. Automated services can be a blessing, decreasing the time needed to monitor your blog. When I started blogging, I was getting about 10 to 15 viewers a day. Within a month of connecting it to Facebook, the number of views increased tenfold. Social networking is critical if you hope to reach a large audience.

Critics
If your blog attracts readers, it will eventually attract critics. Bloggers have a choice in either allowing or disallowing comments. If you allow readers to comment, you’ll have the pleasure of dealing with feedback – both good and bad. How you handle feedback is critically important. If you handle criticism well, you’ll likely have a good blogging experience, but if you struggle with criticism, your life as a blogger may not be very happy.

Spend some time honestly assessing how you handle praise and criticism and set up the comment feature accordingly. We suggest moderating all comments before they post as your blog will inevitably get spammers leaving comments that will detract from the flow of your blog.

The blogging environment has become a lot more flexible lately. For today’s blogger, the possibilities are nearly endless. We hope you found this message helpful. If you have any questions on getting started as a blogger, we’d be happy to help. Just leave a comment or send us an e-mail.

Articles on blogging by Frank Viola:

How to Start a Blog from Scratch – A Quick & Easy Guide

Advice for Bloggers

What I’ve Learned in Two Years of Blogging

Tips for Bloggers

8 Reasons Why I Don’t Read Your Blog